It’s called a Tiddy Bear. The commercial is great because you know this was invented by a couple of pervs who wanted to keep saying Titty on tv. Is it a coincidence that most of the women demonstrating the Tiddy Bear have a nice size chest? Or is just that large-breasted women are more prone to seat belt trauma?

PS – special thanks to Caroline Middlebrook for pointing out the plugin to embed YouTube clips into a blog. I had a hell of a time getting it to look right before I found her blog.